Priming & Persuasive Technology
In his talk on 'Priming & Persuasive Technology' Mischa will share some key methodologies and psychological tactics on how to influence and persuade customers and users to behave in the way you would like them to. This means using technology-based insights and technology-delivered messaging to persuade users to buy, behave healthily, share your proposition, or perform any other desired target behaviour.
Mischa will go into the psychology of unconscious choice and decision-making and explain a number of key tactics to use in your design and development. These tactics are all science- and evidence-based strategies from the field of social and media psychology.
About Mischa Coster
Mischa Coster MA MSc is a consultant, researcher, and public speaker in the area of media psychology and persuasion. "I change how people see things" is his personal slogan. He does this by applying evidence-based and theory-inspired psychological tactics. Mischa comes highly recommended by Dr. Robert Cialdini, the international expert-scientist in consumer psychology and persuasion.
Mischa has been consulting for clients as an independent media psychologist (he holds two master's degrees — one in Psychology and one in European Multimedia) for over 15 years. His strong knowledge of psychological persuasion techniques, choice architecture, and online (social) marketing and communication, combined with a broad experience in business consulting, make him a valued all-round international public speaker and consultant on the subject. Not afraid to go in-depth or off-topic, always interactive with a strong focus on content, presentation, and adding value for the audience or client.
